One of the most important social issues that Saudi Ceramic Company is undertaking is the Saudization of its workforce. This program aims at attracting and retaining Saudi talents, thereby offering them better prospects with the cooperation of various government institutions such as the Saudi Ministry of Labor and Human Resources Development Fund.
The company also plays an effective role in supporting local communities and local charitable organizations.
Moreover, Saudi Ceramic Company is involved in water conservation initiatives by producing water-saving toilets. A study found that water-saving toilets consume from 3 to 6 liters of water per flush. It means that, if all toilets in Saudi Arabia were replaced with the new water-saving toilets, the quantity of water saved in Saudi Arabia would amount to 300 million cubic meters every year. This is equivalent to the annual product of Al-Jubail Desalination Plant – the largest of its type in the world.or this reason, Saudi Ceramic Company has intensified its efforts to convert all of its models to be more water saving and leads the region in water conservation.